In this journal, award winning board game designer Adam Porter provides a multitude of reflective tools to help you develop as a tabletop game designer. This is not a playtesting journal. That is to say, the journal is not focused on one specific game or project. It is focused on you. You are the project.

The journal is broken down into logs, with prompts to guide your reflections.

You will be guided to reflect on:
- Your own definition of success
- Your gaming preferences and those of the market
- Games you have played and what you learned from them
- The people who support you in game design
- How you support other designers
- Your design ethos
- Your goals and ambitions

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- The Hook Generator - to help you create concepts which will catch attention
- The DARE Model - to help you prioritise your ideas
- The Ladder Model - to help you determine how engaging your game is
- The Idea : Execution Matrix - to help you determine how likely your game is to achieve commercial success
- Player Journey Maps - to help you identify the pain points in your games

These tools are all based off of models and matrices developed and discussed on the
 Adam in Wales Youtube Channel. If you would like more information about any of these topics, there is a huge amount of information within that channel.

Games by Adam Porter

Adam Porter is a freelance inventor of boardgames, card games, and dice games, based in Wales,UK. Adam works with multiple publishers from around the world.


A ‘Qwuzzle‘ is a quick puzzle and this game is jam-packed full of them... and you really will need to be quick because you have just 60 seconds to solve each one!


Thrown is a trick-taking game with a new way to play into a trick, namely by using dice!


Strut your tail feathers in this clever game of gambling and reading the room. Pikoko is a trick‐taking card game for serious and casual gamers, featuring a peacock that holds your cards for you so that you are the only player who cannot see them.


Doodle Rush is a fast-paced party game for three to six players aged 10 years and up. This game will make you forget the word “boredom” because it is loud, sometimes hectic and always super fun — an energizing addition to any friends or family event.


Check your reflexes! Ready? Set? Play! Be the first to spot cards of the same color and find the right answer to win them! How many legs are visible? What does it rhyme with? Who is the heaviest? Be careful as the instructions keep changing! It's a big bazaar!


In this one-on-one card game, take on the mantle of rival spies competing by undertaking daring missions and trying to remain undercover.


Ready to push your luck to be the most successful and elusive spy in the world?


Use your detective skills to unravel each of these chaotic conundrums and sort out the chaos caused by the Zooligans!

A deduction puzzle for one or more players.


Young wizards from all over the land have come to participate in the “Tournament of Wizardry”, the biggest magic competition in the world!



A very simple trick taking game for young players.


Publishers of Adam Porter's games

These are the wonderful companies who have produced my games as of 2020.

Based in the UK

Adam Porter

Game Designer

Wales, UK

Get in touch

If you have any queries, please contact me by email:


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